KEYS TO SUCCESS IN GOOGLE ADSENSE PROGRAM

There are numerous factors that will determine your success in the Google Adsense program. There is no luck to it. You can be the most unlucky person in the world, and still succeed with Google Adsense. It’s all about understanding exactly how to run your Google Adsense Empire.

Note the word ‘empire.’ That’s where a great deal of your success will come from. If you just have one site that you run Google Adsense on, your chances for success are very limited.

You will have to drive huge amounts of traffic to that site in order to make Google Adsense worth your time and effort. Ideally, you should have numerous sites on a variety of topics.

Choosing the right topics – the highest paying topics – is also another factor for Adsense success. If you have ten sites, all with keywords that only pay five cents a click, you will need to keep your traditional job, or look for another source of income.

You will make a little money, but not enough to live on. Choose topics based on the highest paying keywords for success.

Choosing topics that have a high amount of searches is also a factor, but there is a trick to it. For instance, weight loss is a highly searched for topic, but it’s too varied, and too competitive.

Instead, narrow your focus on weight loss, and choose a niche within a niche, such as Hoodia weight loss, or weight loss for diabetic women. While you may earn a little less per click, you will be able to focus more greatly on getting traffic to the site.

Your ad units, ad links, and search boxes should match your site for best results. If the ads stand out too much, they will get fewer clicks. Adsense publishers have been testing ad placement and palettes since the the Adsense program started, and you would do well to follow what that research has found.

Traffic is the next factor for determining Google Adsense success. Without traffic, there is no success.
You need to use all of the proven traffic driving techniques at your disposal to drive as much traffic to your site as possible, on a continual basis. Content may be king, but if that is so, Traffic is the Pope, and even the king answers to the Pope.

SIX EASY STEPS TO GENERATE TRAFFIC FOR YOUR BLOG.

In my last article, I focused on applying for a Google Adsense account - which is not an easy task because of the stringent  criteria google has set before they approve adsense applications these days.

Like I said, it is important you pause for some period and focus on building your blog with lots of quality posts and  also drive traffic to your blog before applying for an adsense account.

Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive, and if you are using Wordpress, there are tons of site promotion plugins you can use.

For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.

To promote a blog, there are very specific things you do:

1. You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the ping to multiple blog directories at one time.

2. You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a service such as http://www.onlywire.com/

3. You burn your feed at a free site such as http://www.feedster.com/. This lists your feed in their directory, so that people may subscribe before they ever even visited your blog.

4. You visit relevant blogs that belong to others, and leave relevant comments (not comment spam) with a link back to your own blog.

5. You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.

6. Social media: Successful bloggers use the social media platform to promote their blog. With facebook and twitter having millions of followers, they are just the perfect platforms to promote your blog. There are lots of bloggers groups on facebook like BlogShare, Bloggers Lab and others that you could join and meet other bloggers with whom you can share your articles apart from sharing with your friends on your wall.

We'll definitely expand on this later but suffice it to say that there are other social media platforms like Google+, Linkedin where you could publicize your blog posts and get traffic.

I shall in due cause expand more on each of these six aspects for better understanding. However if you consider this topic of benefit, show some appreciation by dropping a comment.

APPLYING FOR YOUR ADSENSE ACCOUNT

Once you are prepared to apply for a Google Adsense account, it’s as simple as filling out a form. But there are some aspects of that form that can be a bit confusing.

In this section, I’ll go over filling out the form, so that Google will approve you without any problems. You can find the form to apply for an Adsense account at: https://www.google.com/adsense/signup

The first thing that the form asks for is the URL of your website. Note that even if you have multiple sites,
Google only wants to see one. So, list the URL of the site that you have set up for the purpose of being approved for Google Adsense, and enter the URL like this: www.yourdomain.com.

You do not have to include the http:// part of the URL, and don’t include any subpages of the URL, such as www.mydomain.com/mypage.html. Google wants to see the main page of the site, at the top level domain.

Next, Google wants to know what language your site is published in. If your site supports multiple languages, this is fine, but this isn’t what Google wants to know. They want to know the primary language of the site – this would be the language that you used to write the pages, such as English.

The next question on the form throws a lot of people into a tail spin. It asks if you are setting up an individual or business account.

Here is a way to simplify this question: If you do not have an office or business that currently has 20 or more employees, you are an individual. It doesn’t matter what your future plans are. Next, select the country that you live in.

The following part of the form asks for your information: name, street address, city, and state. It is important to note that when Google pays you, the check will be made out to the name that you put here, and sent to the address that you put here. So, use the information that you need to use here in order to receive the check, and to cash or deposit the check.

After your name and address, Google wants your telephone number. They probably won’t call you, but sometimes they will, if there is a problem or a question. Give a good phone number where you can be reached. You do not have to provide a fax number.

Here, you can also choose to receive Google’s newsletter – or not. Choosing not to receive the newsletter will not have any affect on whether or not you are approved.

Following this, there are a number of check boxes, all of which must be checked, before you can submit the application.

By checking these boxes, you are saying that you will not click on the ads on your pages, that you will not encourage visitors to click on your ads (incentives), that you are able to receive checks that are made out to you, that you will not place ads on pornographic sites, and that you have read the Adsense program policies.

Finally, you submit the form, and prepare to wait. Your site will be checked by a live human being. Approval is manual, not automated, and it can take up to three business days (72 hours) before you hear from a Google representative. That contact usually comes via email.

- Wait, what is this “Product selection”?
This appears on some application forms and seems confusing to many -- choose both: Adsense for Content and Adsense for Search. This means that you can run both, but don’t have to run both.

You can have Google ads appear on your pages (Adsense for Content) and you can also include a Google search box on your pages (Adsense for Search), and when people use those search boxes, and click on sponsored ads in the results, you get paid for those clicks as well.

Let me reiterate, getting an Adsense approval this days is a very difficult task. Many newbie bloggers complain often about google rejecting their Adsense application.

But like our experts advocate, a quality website or blog with rich contents, and perhaps an old domain name could do the trick. If you just acquired a new domain name or a free blog, take time to enrich your blog with rich article. This is an aspect where the popular maxim "Content is King" applies a great deal. So ensure you have at least ten articles as some pundits advocate before attempting to apply for Google Adsense.

Goodluck!

PREPARING FOR YOUR ADSENSE ACCOUNT

The hardest part of getting started with Adsense is getting Google to approve your website. In fact, for many, it is easier to get a $100,000 bank loan than it is to get a free Google Adsense account. The key is to be prepared before you apply.

You can’t start using Google Adsense on your pages until you are approved. This means that you must prepare to open an account, before you apply for an account.

The very first thing you must do is read Google’s Terms of Service (TOS). If your site doesn’t fall within the guidelines that Google sets out, it will be denied. Furthermore, even after you are approved and you start running Google ads on your site, if you break the TOS, you will be removed, and possibly banned, from the program.

Specifically, what you are looking for is the Program policies, which can be found at http://www.google.com/adsense. Scroll to the bottom of the page, and click on then Program Policies link.

The first thing to note is that Google will not accept any site that is not complete. This means that you can’t have any pages that are ‘under construction.’ All of the pages must be complete, and all of the links must be working. Make sure that all of your graphics are also appearing correctly, because even a broken graphic can prevent you from getting approved.

Google also has a set of Quality Guidelines that must be adhered to before you can be approved. These guidelines, along with the program policies, will tell you exactly what you can and can’t have on your site, and what is expected of you and your site in terms of meeting the qualifications for a Google Adsense account. You can find these guidelines at https://support.google.com/webmasters/answer/35769

One mistake that so many would-be Adsense publishers make is not reading the TOS, the Program Policies, and the Webmaster Guidelines. Google lays these out in very specific terms, so there is no doubt as to the rules. They are also very serious about these rules.

Often, people skip this step in the preparation – reading the rules – work hard to build a site, only to be disapproved by Google, or to be approved, but then banned from the program later. Don’t let this happen to you. These are rules that you must not only follow in order to get approved, but must continue to follow in order to stay in the program. You don’t want to spend days and weeks putting together sites, only to get kicked out of the program later. Google is very serious about this.

Once you’ve read the rules, and made sure you understand them, the next part of the preparation is doing research to find out which topics will be the most profitable for you, and getting the site built. We will cover these topics in more depth in a later article, but for now, you just need one website that will be approved by Google.

Remember that you only have to get approved for one site in order to get in the program, and from there on, you can publish as many sites as you want, on a wide variety of topics, and use Google Adsense on them, from the one account that you have been approved for.

While many just put up a website that will meet Google’s standards, without doing any research in order to get approved, you could also take a little longer, and go ahead and build a site that you can use to target the high paying keywords.

This is totally up to you, and it really doesn’t matter much which direction you go, as long as the site will get you approved for a Google Adsense account.

I usually recommend creating and building a blogger.com blog, and apply using that one. You may not know this, but Google owns Blogger. But note that its difficult this days to get an approval for a free hosted blog like blogger.com or wordpress.com.

In order to get an adsense approval, your blog must have a rich article base, some experts say more than ten articles and these must contain texts with keywords so that google can easily identify what the blog is all about.

Google Adsense Revealed 1

This is the introduction to a series that I shall be posting in subsequent times. A pleasant reading.

In recent years, there has been a great deal of discussion and information concerning Google’s Adsense program at www.google.com/adsense

There have been truckloads of eBooks and articles written on the topic. But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while.

First, let’s take a look at exactly what Adsense is and what it is all about:

“Adsense is a program for webmasters which was implemented by the famous Google some years ago.”

Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google Adsense javascript code into the pages on their websites

.

Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. 

When a visitor clicks on one of those ads, the webmaster makes money – usually a few cents per click.

However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.

It sounds simple enough, but it’s really NOT that easy. 

First of all, you have to be approved – and Google is picky these days. The good news is that once one site is approved, and you have a Google Adsense account, there is no need to seek Google’s approval to use Adsense on any other site that you own, as long as that site is within the Google’s terms of service guidelines.

Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that makes those high paying ads appear on your site.

Finally, you have to learn how to drive traffic to your Adsense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be making any money.

Watch out for the subsequent parts of this series which will focus on the details of how to open a free blog, registering same for google adsense and ways to increase your page views.

Follow this blog for more details. Keep a date.

Credit
Some aspects of this article was originally written by Anders Eriksson and is available as a free e-book in PDF format.